Monday 8 December 2014

Research blog 4 - Art of the Title

Analysis of two title sequences


I, Robot


1. What credits are shown and the order they are shown?
Twentieth Century Fox
In association with MediaStream IV
I, ROBOT


2. What font type is used in the titles?
The font used is a San-Serif, and uses upper case letters to simulate a futuristic and more modern font style.


3. How the font is shown?
In the beginning of the sequence 'Twentieth Century Fox' appears in the centre of the frame; However, the text is slightly slanted to the left and slowly levels itself and moving closer to the top of the frame, while the text comes more into focus. After this the next title 'in association with MediaStream IV' appears unfocused to the right side of the frame, and like the title before becomes more focused and level as it is shown.
The title of the film is then shown next, larger and dead centre of the frame, appearing out of some VFXs stimulated electricity design. 


4.What happens behind the font?
Behind and in-between shots of the credits the sequence shows a series of VFX and animations of machinery designs along with bobbles and shots that continue into the film. 


5. What do you like about the sequence?
I like this sequence because of its dream like feel and how it uses the opening sequence to give some of the most vital information to understanding the plot. I also like that although the film was a large budget film they only have the most basic credits needed for the beginning of the film and don't spend 1-4 minutes showing names of the stars and crew.


6. Anything else you can find out about the sequence?






Blade



1. Which credits are shown and in what order?
New Line Cinema 
Presents
An Amen Ra Films Production
In association with
Imaginary Forces
Blade 11


 2. What font type is used in the titles?
In this sequence they use a special designed Serif front that must have been created for this specific film series.


3. How the font is shown?
The font is shown in red text against a mostly black, blue or grey background footage, it appears on screen with the transaction of the shoots. Sliding from the right to the left to reveal the text. It is in relatively smaller text while the title of the film dominates the whole frame.


4.What happens behind the font?
behind the font short shots are shown side by side having more then one shot in frame at a time, the shots blending into each other in a sliding motion to the left from the right of the frame. The shots give information on what is in the film and has close ups of the main characters costume and figure.


5. What do you like about the sequence?
I like how they use a voice over in this sequence and how well they did the transactions between the shots in the background, sometimes having up to three different clips of shots together in frame at a time. I also like how they made the


6. Anything else you can find out about the sequence?

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